Within the component of Ideology of the TDSI Model, the aspects examined will be: social beliefs and personal beliefs as well as the reproduction of ideology surfacing in argumentation, implicature, stylistic features and lexical choice, formulaic language and the distinction between US vs. THEM (cf. Section 4.6.3). In Source Text 2, there are more than twice as many evaluative beliefs as in Source Text 1: Source Text 2 has 9 evaluative beliefs as opposed to 4 in Source Text 1. These evaluative beliefs are found in the form of propositions in the following phrases and clauses: dacos vasárnapi megnyilatkozásaiban [in his defiant utterances on Sunday] (sentence 6), which describes the Prime Minister’s talk given right after the Referendum results were made public and engedékenyebb húrokat pengetett [played more lenient tunes] (sentence 6), where the idea of “more lenient” refers to the Prime Minister’s attitude to the voters opposing him, which ideologically positions him to the intended receivers of Source Text 2 as a potential enemy. In sentence 8, the use of the phrase vádaskodó hang [accusing tone] presents the Prime Minister’s reactions to the results of the Social Referendum as judgemental, which again ideologically positions him to the readers of the source text as a political enemy. In sentence 12, which discusses the fact that during the parliamentary debate of the Referendum results no reference was made to the GDP-proportionate state contribution to health care and education, the phrase gondosan homályban hagyatott [carefully not mentioned] is used, which ideologically suggests that these data were purposefully failed to be mentioned. Sentence 13 describes the mood of the Prime Minister calling him kissé letargikus [slightly lethargic], which ideologically reinforces the idea of political defeat over him. Sentence 16 refers to the Prime Minister’s Őszöd speech, which is described as hírhedt [infamous], which negatively positions the speech. With reference to the campaign preceding the Social Referendum, sentence 17 of Source Text 2 pictures the Prime Minister as szenvedélyesen, ám nem latinovitsi fokon Cipollát alakító [passionately acting Cipolla but not as well as actor Latinovits] and talks about him performing meglehetősen enerváltan [quite enervated], which ideologically suggests that the Prime Minister is making an effort to act in front of the voters and thus convince them. Sentence 18 of Target Text 2 claims that those who have tried to follow the Prime Minister’s reactions to the results of the Social Referendum in Parliament will have concluded that his talk is őrült beszéd, de nincs benne rendszer [a madman’s speech with no system or structure in it], which ideologically questions the Prime Minister’s capacity of sound judgement and thus his ability to hold the position of prime minister.

 

 

 

The gist of Source Text 2 translated literally into English is as follows (expressions appearing in square brackets are only included to make the text more meaningful for the interpretation of the results):

 

 

The argumentation features the following arguments and ideology. The first step in the argument is that, on the basis of the Referendum result, the conclusions of the Social Referendum are to be drawn by politicians. This argument immediately positions the article ideologically as it claims that after the overwhelming victory of Fidesz both political sides will have to act accordingly. This suggestion foreshadows that the article is going examine the standpoints of the two opposing political sides and will eventually attack the government.

 

 

The political message translated verbatim into English for our purposes (with explanatory remarks in square brackets) reads like this:

 

 

In view of the ideology contained in the full text of Source Text 2, the above political message implies that the conclusion to be drawn from the Prime Minister’s interpretation of the results of the Social Referendum is that the Prime Minister has gone mad. The ideology in the implicature expressed by the political message is to position the Prime Minister as an incompetent political performer, who should be removed from power, through which the alternative of a new election and a Fidesz-led government can be furthered.

 

The translation reproduces the ideology contained in the full text of Source Text 2 but through the use of the verb conjure up does not equate the Prime Minister’s speech with a madman’s words: it presents this only as a possible interpretation. In the MSZP supporter receivers of Target Text 3 this emotively generates some sympathy towards the Prime Minister and a way of escape from the perceived reality presented in the article, thus promoting MSZP’s ideology.

 

 

The translation reproduces the ideology contained in the full text of Source Text 2 and through the use of the verb remind equates the Prime Minister’s speech with the talk of a madman. In the Fidesz supporter receivers of Target Text 4 this emotively generates a feeling of reassurance in the Prime Minister’s low mental capacity formerly communicated by Fidesz, which is in line with Fidesz’s ideology.

 

The translation reproduces the ideology contained in the full text of Source Text 2 and through the use of the verb summarize equates the Prime Minister’s speech with a madman’s words. In the MSZP supporter receivers of Target Text 7 this is likely to emotively generate a determination to defend the Prime Minister and thus the text causes political mobilisation, thus promoting the ideology of MSZP.

 

The translation reproduces the ideology contained in the full text of Source Text 2 and through the use of the verb summarize equates the Prime Minister’s speech with that of a madman. In the Fidesz supporter receivers of Target Text 8 this emotively generates reassurance of Fidesz’s interpretation of the Prime Minister’s mental capacity and thus furthers Fidesz’s ideology.